ReportingVerified newsroom

Why Cognition bought Poke: AI personality is becoming a competitive advantage

The acquisition brings Poke’s conversational style and interaction model to Cognition’s coding agent Devin, reflecting a growing belief that how AI assistants interact with users is as important as the models powering them.

TechCrunch AI· Sarah Perez·Friday, July 24, 2026 at 6:07 PM UTC

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Why Cognition bought Poke: AI personality is becoming a competitive advantage

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